AI adoption is a journey.
Enjoy the ride.
Louis Georgiou
“There’s no greater joy than seeing someone push beyond their limits with AI and that instant when they realise what’s possible and know their world of work has changed forever.”
AI is a journey and we’re all at different stages
Our journey map - the Punks Maturity Matrix below - helps you see where you are and where you can grow next.
You’re never behind, just in a different verse of the same song.
Punks is about attitude over expertise.
Curiosity over credentials.
Magic over mechanics.
Curious Kids (Just trying it out)
How people feel
A bit unsure and anxious, but curious enough to try.
What people do
- Generate silly pictures (“cats and dogs in hats”).
- Press buttons, test prompts, see what’s possible.
Hackers (Experimenting & tiny wins)
How people feel
Adventurous, up for a challenge, keen to shave time off repetitive work.
What people do
- Shave time off emails; fix spelling; summarise text.
- Draft tricky messages; try things “just to see”.
Evolvers (Building helpful habits)
How people feel
Getting comfortable; spotting where AI genuinely saves time. Confidence building.
What people do
- Use AI for regular tasks (reports, content, routine automation).
- Maybe build a simple agent for a repeatable task; save hours, get inventive.
Revolutionaries (Fully embedded)
How people feel
Confident, fluent, fearless — AI is second nature. Pushing beyond comfort zones.
What people do
- Talk to AI more than type; fully embedded in flow.
- Run several agents for “real work”; explore new use cases 8–9 hrs/day.
Icons (AI amplifiers & mentors)
How people feel
Creative, energetic, generous; proud of their craft and lifting others.
What people do
- Use AI as an amplifier and creative tool.
- Invent workflows/apps, build dashboards; mentor and teach others.
| Curious Kids (Just trying it out) |
Hackers (Experimenting & tiny wins) |
Evolvers (Building helpful habits) |
Revolutionaries (Fully embedded) |
Icons (AI amplifiers & mentors) |
|
|---|---|---|---|---|---|
| How people feel | A bit unsure and anxious, but curious enough to try. | Adventurous, up for a challenge, keen to shave time off repetitive work. | Getting comfortable; spotting where AI genuinely saves time. Confidence building. | Confident, fluent, fearless — AI is second nature. Pushing beyond comfort zones. | Creative, energetic, generous; proud of their craft and lifting others. |
| What people do |
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