We are open. And we’re here to make AI feel human.
Today, we are officially launching Humans and Algorithms.
We didn’t launch this because the world needs another generic AI consultancy. We launched it because after years of building AI systems inside large enterprises, we noticed a recurring truth that very few people are talking about.
The technology is ready. The people aren’t.
Right now, too many organisations are being asked to "do AI" without anyone stopping to ask how their people actually feel about it. Under the hype, most teams are confused. Most leaders are under pressure. And most people are quietly wondering if they are already behind.
We exist to change that.
The Problem: Access ≠ Adoption
We keep seeing the same pattern. Tools get bought, licenses get distributed, and pilots happen in pockets. But leaders still don’t feel confident saying, "This is working."
If your AI strategy feels stuck, fragmented, or performative, it’s probably not a tooling issue. It’s a confidence, culture, and clarity issue.
People don’t know where to start. They’re worried about risk, relevance, or looking stupid. And nobody has given them a shared language that actually makes sense.
What We Do
Humans and Algorithms is an ecosystem designed to make AI feel calm, human, useful, and real.
We don’t believe in "digital transformation" that ignores the human element. Our work spans strategic consultancy, our cultural training engine (Punks of AI), and our forthcoming orchestration platform (Hollee). All of it is built on a simple philosophy:
Empathy before efficiency.
Confidence before capability.
Culture before scale.
When you get that right, the technology suddenly starts working. When you get it wrong, no platform in the world will save you.
Our Promise
Most AI companies sell capability. We sell confidence.
That might sound soft, but it isn’t. Confidence is the difference between a pilot that dies in a silo and a rollout that changes how a company works. Confidence is what lets teams experiment without fear and leaders make decisions without pretending.
We don’t hide behind jargon. We don’t treat AI like a silver bullet. We sit next to teams, roll our sleeves up, and help them build something that actually fits how they work.
The Invitation
If you are curious, cautious, excited, or slightly overwhelmed, you are exactly who we built this for.
Take a look around the new site. Read about how we think. And if AI is on your agenda right now, let’s slow it down just enough to get it right.
No sales pitch. No urgency theatre. Just a proper conversation about your people, your culture, and where AI could genuinely help.
Humans and Algorithms is live. And we’d love to talk.