Rise of the AI Evangelist

Every business has them — the ones who just can’t stop talking about AI. The ones who stay up late testing prompts, building weird agents, showing people what’s possible.

They’re the AI enablers, leaders and evangelists.

And what I’ve found through this whole journey is that these people are everywhere — across every team, every function. They’re not always the most senior. In fact, they’re often the ones buried in the middle of the organisation, doing their day job and quietly building the future on the side.

Some days it feels like sorcery. Other days it all falls apart — hallucinations, broken workflows, or someone saying, “Isn’t it just ChatGPT?” It’s a constant mix of joy and panic.

But when something really lands — when an agent helps someone, or when you see someone light up in training — it’s electric. I call it an AI-gasm.

And yeah, it’s graft. I can remember starting work on my first agent builder on a Friday and it not being finished till Sunday. Or the HR agents that took five full days to build. Or the five days I spent just building the training for EMEA. Or making the videos and songs on top of it all. You’re flat out, you’re anxious, you’re not sure if it’s even going to land. And all the while the ground is shifting under your feet.

In the early days, me and Louis would literally watch every single AI video we could get our hands on. Now we can’t. You can’t know everything. But you still feel like you need to understand how every single feature works, how it could be deployed, how to answer everyone’s questions. It’s relentless. It can be exhausting.

Interestingly, a lot of these people — like me — are neurodivergent. I think it’s because traditional ways of working never really fit how we think. So when AI came along, it felt like a kind of guiding light — finally something that worked the way our brains do.

But being an AI enabler is bloody hard. You’ve usually got no funding, a tiny team, and thousands of people to convince. Every day you’re being asked, “Where’s the ROI? How much profit will it make?” And half the time you’re trying to explain that the value isn’t always in the spreadsheet.

Most AI enablers wear every hat going — building tech, running training, writing business cases, inspiring teams, fixing bugs, finding use cases — and sometimes hitting brick walls. It can be isolating, even lonely.

So if you’re a business leader, my advice is simple: find these people. They’re the noisy ones. The slightly obsessed ones. The ones you probably think are doing “too much AI.” They are your force multipliers — the people driving transformation from the inside out. Support them. Give them space. Let them shine.

And if you’re an AI evangelist reading this: find your wingman. It’s hard doing this alone. You’ll have days where you feel mad, where no one’s listening, where you’re doing this work at midnight because your “real” job doesn’t stop. But keep going.

Because one day, someone’s going to walk in on a Monday morning and say, “We need to figure out this AI thing.” And you’ll already have the answers.

You’re not just changing your organisation — you’re shaping how humans and algorithms work together.

So to every AI enabler out there: keep your heart in it. Train with soul. Focus on the people. And remember — you’re not mad. You’re just early.