Five Truths About AI They Don’t Teach You in a Deck
1. AI is for everyone
There isn’t a single person I’ve met where I can’t imagine a thousand ways they could use AI to make a difference, every day.
We’ve seen AI make just as big an impact in finance teams, HR teams, and investment teams as it has in creative or marketing. It really is for everyone.
2. Don’t be an expert, be an explorer
Yes, there are experts in the physics and science of AI — absolute gods of the field. But no one understands your specific workflow like you do.
Most of what I’ve learned has been through pure experimentation. In the early days with GPT-3.5, we discovered we could put spreadsheets straight into it. We learned we could write inline HTML and change a field’s colour. We figured out you could ask it to follow steps and suddenly get a stepped experience.
That constant trying, poking, experimenting — that’s how we learned what we know now. Don’t wait until you “know enough.” Just start exploring.
A great way to improve is to hammer it personally. Use it for everything. Recipes, complaint letters, birthday presents, tutors for kids, creating code.
3. Use the microphone
I cannot explain enough how important this is. Talking unlocks detail. Word-vomit it. Stream of consciousness. Every single thing you want, just say it. AI models are smart enough now to piece it together.
The microphone is everything. I don’t type anymore. I just talk to it. Talking unlocks detail. I call it word-vomiting — just stream everything out.
It feels weird at first, especially in front of colleagues. (Louis, by the way, has the weirdest AI voice I’ve ever heard.) But hit the mic. It changes everything.
4. The 25/50/25 rule
AI is collaboration. There’s no shortcut. Otherwise it's just automation - and we know how I feel about that.
25% is what you put in: context, hopes, fears, knowledge, insights, interviews, goals.
50% is AI doing its magic.
25% is you again: scrolling back through, talking into the mic, refining, saying “change this, add that, doesn’t sound like me.”
This is the best way I’ve found to avoid AI slop and hallucination. By putting a lot of you in, and then a lot of you back in at the end, you keep it human. You edit it, you check it, you make sure it’s accurate. That’s how you make it yours.
5. Get meta with AI
This is the secret. Just ask AI: “How can you help me with this?” or “How can you help me in my role?” It will tell you. AI is the best coach for AI.
That’s literally how we came up with Road to Glory — we realised AI could help us get better at AI, so we used it to design the training. And it’s the same with our Open Media Assistant Guide / Agent Builder — it’s AI helping people to get better with AI.
The best way to learn AI is to get meta with it. Just ask: “How should I use you for this?” It’s the best coach you’ll ever get.