Business performance
starts with play.
AI Maturity Matrix
As the flywheel spins, momentum becomes mastery. Curiosity turns into confidence, confidence into culture - and before long, change isn’t something you manage, it’s something you live.
The Humans & Algorithms Maturity Matrix captures that evolution - how people and businesses grow together, stage by stage, until transformation becomes identity.
| Stage | People | Business (Outcomes) |
|---|---|---|
| Curious Kids | Exploring, playing, asking questions. | Early exploration. Small pilots show potential but little measurable impact yet. |
| Hackers | Finding hacks, chasing quick wins. | Efficiency and time-savings emerge. Early productivity gains prove the case for change. |
| Evolvers | Confidence builds; new habits take root. | Consistent improvement. Better quality, faster delivery, stronger internal capability. |
| Revolutionaries | Creativity explodes; ways of working reinvented. | Innovation and differentiation accelerate. New products, services, or experiences emerge. |
| Icons | Inspiring others; culture leads the way. | Sustainable advantage. Reputation, talent, and performance all rise — the business becomes known for what it is, not just what it sells. |